Health Canada has launched a new nutrition marketing campaign to highlight the health benefits of eating a balanced diet with vegetables, fruits, nuts and legumes.
Health Canada is launching a new nutritional marketing campaign with the aim of encouraging Canadians to eat a balanced and nutritious diet.
The campaign, which will run across health, education and government departments, will target Canadians aged 16 and older and their caregivers and school children.
The goal is to create awareness of the health value of eating vegetables, fruit, nuts, seeds, grains and leguminous plant foods.
The government has also committed to investing $1.6 million in nutrition research in Canada and Canada will have the highest concentration of nutrition research research facilities in the world.
The $1,000 campaign is part of the Government of Canada’s “Get Healthy” campaign that aims to encourage Canadians to get healthy.
Health Minister Jane Philpott said the campaign is the first step towards a healthier Canada.
“As we continue to grow the economy and grow the population, we need to invest in the health of our country.
We need to make sure that the healthiest Canadians can thrive and lead healthy lives,” Philpot said.”
With the growing demand for healthier food, this is the perfect opportunity to support the health and well-being of Canadians.”
Health Canada will also provide financial assistance to eligible individuals who may not be able to afford to purchase healthy food, including people with pre-existing health conditions.
The health promotion campaign is targeted to coincide with the first quarter of the new year.